THE BRANDING OF ETHICS: A Multidisciplinary Investigation into the Ethical Branding Phenomenon in the UK
Ethical considerations are a potentially powerful influence on consumer purchasing decisions. Marketers have begun to recognize the need to incorporate business ethics into their marketing activities. The practice of 'ethical branding' is a relatively new phenomenon and previous studies ha...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20342/ |