ASSESSING THE EFFECTIVENESS OF THE IMAGE: MALDIVES AS A DESTINATION FOR CHINESE MARKET
Destination image is a valuable concept in assessing the perception and behaviour of the target market, contributes to the decision making process and visitation intentions. Hence due to the important role of destination image, destination marketers need to be more attentive, since it enables to ide...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20334/ |