QR Code

Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion

Abstract This study focused on two main factors influencing brand-switching, namely advertising and promotion, as well as their interactions with age, product category, and price consciousness in Chinese market. Survey questionnaire was applied to study the attitudes and behaviors of two age group...

Full description

Bibliographic Details
Main Author:	Luo, Xueling
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	brand-switching advertising promotion price consciousness age product category
Online Access:	https://eprints.nottingham.ac.uk/20326/

Similar Items

The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth.
by: Budhia, Aditi
Published: (2008)

How does consumers' skepticism affect advertising claims?
by: Tien, Cheryl
Published: (2010)

The Examination of Brand Switching Behaviour in Cosmetic Industry
by: Cheng, I-Jiun
Published: (2007)

Factors Influencing Customers to Visit Coffee Chains
by: Goi, Chai
Published: (2013)

Attitudes towards counterfeits of luxury brands: the Singapore story
by: Teah, Min, et al.
Published: (2008)

The brand-personality of three categories of drinks in Australia
by: Liang, Johan, et al.
Published: (2010)

A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz
by: Abdul Aziz, Fariz
Published: (1995)

Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code
by: Donovan, K., et al.
Published: (2007)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

Relationship between features of spokes-character and brand trust of consumers
by: Bidin, Hernani
Published: (2018)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali
by: Azri Zulkifli, Noorsyazwani, et al.
Published: (2013)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival
by: liu, dingling
Published: (2016)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
by: Hashim, Nor Hazlina, et al.
Published: (2017)

Manufacturing consumer consent via contest entry form as promotional genre
by: Soo, Jacquelyn Poh Yoke
Published: (2011)

‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition
by: Stenson, Robert
Published: (2021)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
by: Zahari, Nurfareena
Published: (2019)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
by: Yazid, Yazariah
Published: (2001)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud
by: Mohd Daud, Mohd Fadzil
Published: (2006)

Predictors of channel switching during live prime time television advertising
by: Dix, Stephen Richard
Published: (2006)

Media planning in the promotional industries
by: Gerstman, Victoria C.
Published: (2019)

Counterfeit proneness: Conceptualisation and scale development
by: Sharma, Piyush, et al.
Published: (2011)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Impact of product differentiation, marketing investments and brand equity on pricing strategies
by: Davcik, N., et al.
Published: (2015)

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

Examining how brand image influences consumer purchasing
by: GOEL, AKANSH
Published: (2017)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

The Impact and Influence of Social Media on Consumer-Brand Relationship : Case Study In Health Product Brands
by: Ning, Jing
Published: (2017)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations
by: Holben, Sharna, et al.
Published: (2006)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Examining the role of luxury brands in ytopia
by: Marchegiani, Chris, et al.
Published: (2009)

A retail category management model integrating shelf space and inventory levels
by: Ramaseshan, Balasubramanian, et al.
Published: (2009)