Chinese Urban Young Women's Preferences And Perceptions
Toward International Cosmetic Magazine Advertising

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Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising

Advertising is regarded as the most effective tool for multinationals to communicate with their target consumers. Further, understanding target consumers' perceptions and preferences can help advertisers implement advertising strategy more easily and effectively. However, as the implementation...

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Bibliographic Details
Main Author:	Lu, Xi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Chinese urban young women international cosmetic print advertising international advertising strategy celebrity endorsement advertising content visual elements of magazine advertising
Online Access:	https://eprints.nottingham.ac.uk/20324/

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