Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising
Advertising is regarded as the most effective tool for multinationals to communicate with their target consumers. Further, understanding target consumers' perceptions and preferences can help advertisers implement advertising strategy more easily and effectively. However, as the implementation...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20324/ |