CONSUMER PERCEPTION OF BRANDING IN EUROPEAN FOOTBALL

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CONSUMER PERCEPTION OF BRANDING IN EUROPEAN FOOTBALL

Branding has become an increasingly popular form of marketing communication in all industries including the sports arena. Yet little has been researched in this field of branding and football remains an untouched subject of study. In this study, the concepts of brand equity and the determinants of c...

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Bibliographic Details
Main Author:	bansal, shivangi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20316/

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