CONSUMER PERCEPTION OF BRANDING IN EUROPEAN FOOTBALL
Branding has become an increasingly popular form of marketing communication in all industries including the sports arena. Yet little has been researched in this field of branding and football remains an untouched subject of study. In this study, the concepts of brand equity and the determinants of c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20316/ |