Developing effective marketing communication strategies for FMCG firms in rural India

QR Code

Developing effective marketing communication strategies for FMCG firms in rural India

Occupational changes and the expansion of media have fuelled the rise of a new rural hinterland and a new rural consumer. Rural India, accounting for over 75% of Indias population offers a tremendous opportunity for generating volume-driven growth. FMCG majors have seen the potential of rural market...

Full description

Bibliographic Details
Main Author:	Suchanti, Pooja
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	rural marketing traditional marketing marketing commnuications
Online Access:	https://eprints.nottingham.ac.uk/20277/

Similar Items

Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof
by: Maarof, Zamira
Published: (2008)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
by: Abdull Sattar@Ismail, Aziemah
Published: (2015)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

An Insight to Entrepreneurial Marketing in Social Enterprise in the North-Eastern States of India.
by: Moirangthem, Ajanta Singh
Published: (2013)

Sustaining the 3Rs - Rural, Regional and Remote Housing Markets in Western Australia
by: Rowley, Steven, et al.
Published: (2011)

Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing
by: Baid, Pooja
Published: (2006)

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani
by: Ab Sani, Shafiza
Published: (2004)

Interactive effects of marketing strategy formulation and implementation upon firm performance
by: Ramaseshan, Balasubramanian, et al.
Published: (2013)

The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris
by: Idris, Balqis Hafizah
Published: (2006)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin
by: Tarudin, Norfairus
Published: (2006)

The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin
by: Jamaluddin, Junainah
Published: (2008)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
by: Ismail, Azizah
Published: (2012)

The role of grower collaborative marketing groups in developing countries
by: Murray-Prior, Roy
Published: (2007)

Cross cultural comparison of Automobile Dealerships between UK and India in the light of Market Orientation and Internal Market Orientation.
by: Chopra, Aashish
Published: (2006)

A report on Petang Island Resort ‘the effectiveness of marketing strategies’ / Ghani Omar, Syahrul Hezrin Mahmud and Najdah Abd Aziz
by: Omar, Ghani, et al.
Published: (2007)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
by: Abdul Rahim, Lilisari
Published: (2008)

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
by: Mohd Yusoff, Nur Ain
Published: (2012)

NOKIA'S MARKETING STRATEGIES IN INDIA
by: Daga, Nikunj
Published: (2007)

Word-of-Mouth Marketing in the Music Industry: Are Record Labels Communicating Effectively With Their Target Market?
by: Hoak, Katherine
Published: (2006)

7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah
by: Mohd Hanafiah, Mohd Khairi
Published: (2008)

Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan
by: Padlan, Noorasliaomie
Published: (2008)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
by: Razali, Muhd Naim
Published: (2008)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
by: Analiz, Aiman Zarif
Published: (2010)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Multi level marketing of Avon Cosmetisc (M) Sdn Bhd / Siti Aisha Wahida Abdul Malik
by: Abdul Malik, Siti Aisha Wahida
Published: (2009)

The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
by: Ismail, Noor Azlin
Published: (2003)

A case study: the effectiveness of 5P’s elements in marketing mix towards successful of company marketing strategy / Yuhanis Abd Raman
by: Abd Raman, Yuhanis
Published: (2009)

The effectiveness of internet marketing towards real estate in Malaysia / Muhammad Farid Omardin
by: Omardin, Muhammad Farid
Published: (2010)

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei
by: Hassan, Hazlinda, et al.
Published: (2019)

The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
by: Ahamad, Nur Syahidah
Published: (2008)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

Impact of relative compensation to executive directors with marketing experience on marketing performance: Toward an integrative framework
by: Sharma, Piyush, et al.
Published: (2022)

Determinants of primary market spread in developing securitization in Malaysia : a panel study / Mohammed Hariri Bakri
by: Bakri, Mohammed Hariri
Published: (2015)

Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah
by: Abdullah, Johari
Published: (2017)

An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry
by: Yeap, Teik Bu
Published: (1999)

Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak
by: Abd Razak, Shahila
Published: (2010)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)