Developing effective marketing communication strategies for FMCG firms in rural India
Occupational changes and the expansion of media have fuelled the rise of a new rural hinterland and a new rural consumer. Rural India, accounting for over 75% of Indias population offers a tremendous opportunity for generating volume-driven growth. FMCG majors have seen the potential of rural market...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20277/ |