A Study on Customer Preservation and Constancy in the Malaysia Mid-Market Hotel Segment

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A Study on Customer Preservation and Constancy in the Malaysia Mid-Market Hotel Segment

The business environment for the independent, mid-market hotel in Malaysia is becoming progressively more competitive. This is as a result of the expansion of the innovative budget lodge hotel sector and the market pressure of powerful, highly branded corporate hotels operating in the upscale (4 sta...

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Bibliographic Details
Main Author:	Lee, Chin Teong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Hotel
Online Access:	https://eprints.nottingham.ac.uk/20275/

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