A Study on Customer Preservation and Constancy in the Malaysia Mid-Market Hotel Segment
The business environment for the independent, mid-market hotel in Malaysia is becoming progressively more competitive. This is as a result of the expansion of the innovative budget lodge hotel sector and the market pressure of powerful, highly branded corporate hotels operating in the upscale (4 sta...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20275/ |