"Burning Money", Exploring the Annual Qing Ming Celebration among the Thai-Chinese and their consumption meanings.

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"Burning Money", Exploring the Annual Qing Ming Celebration among the Thai-Chinese and their consumption meanings.

Abstract: Consumer research is one of the most extensively researched areas and has broadened its domain to cover cultural festivals. Investigating consumption phenomena of culture festivals have allowed several themes and insights to be gained, such as consumption rituals and meanings of Thanksgiv...

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Bibliographic Details
Main Author:	Veeravanitkul, Salinthip
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Qing Ming Thai-Chinese Consumption Meanings McKechnie and Tynan McCracken Holt Hofstede
Online Access:	https://eprints.nottingham.ac.uk/20234/

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