"Burning Money", Exploring the Annual Qing Ming Celebration among the Thai-Chinese and their consumption meanings.
Abstract: Consumer research is one of the most extensively researched areas and has broadened its domain to cover cultural festivals. Investigating consumption phenomena of culture festivals have allowed several themes and insights to be gained, such as consumption rituals and meanings of Thanksgiv...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20234/ |