Measuring Service Quality in Distribution Logistics Using SERVQUAL and AHP: A Case Study in a Pharmaceutical Wholesaler in Turkey
Service quality has gained quite a lot attention in the last two decades from both academics and private sector, due to its significant influence on consumer perceptions of performance. Various tools have been developed to measure service quality accurately, yet there seems not to be a single univer...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20230/ |