Decision Making Behaviour on the Choice of UK Business School:
A Chinese Cultural Perspective

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Decision Making Behaviour on the Choice of UK Business School: A Chinese Cultural Perspective

This study aims to contribute to the knowledge of marketing international higher education underpinned by marketing theories and provide managerial implications for education marketers as well. This is carried out with specific reference to Chinese students' choice behaviour of UK business scho...

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Bibliographic Details
Main Author:	Xun, Jiyao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	consumer behaviour decision making Chinese culture choice behaviour higher education marketing schools
Online Access:	https://eprints.nottingham.ac.uk/20224/

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