Decision Making Behaviour on the Choice of UK Business School: A Chinese Cultural Perspective
This study aims to contribute to the knowledge of marketing international higher education underpinned by marketing theories and provide managerial implications for education marketers as well. This is carried out with specific reference to Chinese students' choice behaviour of UK business scho...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20224/ |