Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name

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Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name

This paper uses a market signalling perspective to examine investor reactions to firm announcements. Its primary focus is on the increasingly important role of behavioural finance in influencing investor decisions to buy stocks and also examines the controversial issue of brand accounting. Through a...

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Bibliographic Details
Main Author:	Morrison, Gavin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Corporate Name Changes
Online Access:	https://eprints.nottingham.ac.uk/20223/

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