Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name
This paper uses a market signalling perspective to examine investor reactions to firm announcements. Its primary focus is on the increasingly important role of behavioural finance in influencing investor decisions to buy stocks and also examines the controversial issue of brand accounting. Through a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20223/ |