Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name
This paper uses a market signalling perspective to examine investor reactions to firm announcements. Its primary focus is on the increasingly important role of behavioural finance in influencing investor decisions to buy stocks and also examines the controversial issue of brand accounting. Through a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20223/ |
| _version_ | 1848792038689996800 |
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| author | Morrison, Gavin |
| author_facet | Morrison, Gavin |
| author_sort | Morrison, Gavin |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper uses a market signalling perspective to examine investor reactions to firm announcements. Its primary focus is on the increasingly important role of behavioural finance in influencing investor decisions to buy stocks and also examines the controversial issue of brand accounting. Through a series of qualitative interviews with both industry experts and hotel executives, this study has partially confirmed that the stock market values strong brand names more than others. Fashionable, international and socially responsible brands appear to be valued most highly by investors.
By analysing the decision of Ladbroke Group PLC to change its name to Hilton Group PLC new insights are offered into why corporations might wish to change names. The research reveals that as companies are becoming increasingly aware of the importance of corporate reputation, they are managing their corporate names more actively and treating them as corporate brands rather than merely trade names. However, the lack of a consistent and universal method for measuring brand equity continues to limit the extent to which the brand-stock market relationship can be explored |
| first_indexed | 2025-11-14T18:38:03Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-20223 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:38:03Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-202232017-12-17T23:27:43Z https://eprints.nottingham.ac.uk/20223/ Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name Morrison, Gavin This paper uses a market signalling perspective to examine investor reactions to firm announcements. Its primary focus is on the increasingly important role of behavioural finance in influencing investor decisions to buy stocks and also examines the controversial issue of brand accounting. Through a series of qualitative interviews with both industry experts and hotel executives, this study has partially confirmed that the stock market values strong brand names more than others. Fashionable, international and socially responsible brands appear to be valued most highly by investors. By analysing the decision of Ladbroke Group PLC to change its name to Hilton Group PLC new insights are offered into why corporations might wish to change names. The research reveals that as companies are becoming increasingly aware of the importance of corporate reputation, they are managing their corporate names more actively and treating them as corporate brands rather than merely trade names. However, the lack of a consistent and universal method for measuring brand equity continues to limit the extent to which the brand-stock market relationship can be explored 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20223/1/06MAlixgmm1.pdf Morrison, Gavin (2006) Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name. [Dissertation (University of Nottingham only)] (Unpublished) Corporate Name Changes |
| spellingShingle | Corporate Name Changes Morrison, Gavin Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title | Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title_full | Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title_fullStr | Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title_full_unstemmed | Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title_short | Does the Stock Market Value Brands? A Qualitative Investigation into Ladbroke Group's Decision to Change Name |
| title_sort | does the stock market value brands? a qualitative investigation into ladbroke group's decision to change name |
| topic | Corporate Name Changes |
| url | https://eprints.nottingham.ac.uk/20223/ |