Customer Relationship Management in Asia/Pacific Cruise Industry

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Customer Relationship Management in Asia/Pacific Cruise Industry

ABSTRACT This study has demonstrated Customer Relationship Management (CRM) in the cruise industry is vital for its long-term success. The globalization of business has directly influenced the overall business strategy of cruise companies worldwide. Many cruise companies are consolidating into a f...

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Bibliographic Details
Main Author:	Liu, Xiao Meng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20199/

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