Customer Relationship Management in Asia/Pacific Cruise Industry
ABSTRACT This study has demonstrated Customer Relationship Management (CRM) in the cruise industry is vital for its long-term success. The globalization of business has directly influenced the overall business strategy of cruise companies worldwide. Many cruise companies are consolidating into a f...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20199/ |