Consumer Confusion in the German DSL Market.
As a result of the ever increasing amounts of information consumers can access for a proliferating product variety as well as shorter product-life-cycles, especially in terms of technology-based goods and services, the notion of consumer confusion is becoming increasingly important in todays highly...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20185/ |