BATTLE OF THE THREE SINGAPORE LOCAL BANKS IN THE CREDIT CARD INDUSTRY: SINGAPORE LADIES CARD MARKET

'War belongs to the province of business competition, which is also a conflict of human interests and activities.' Karl von Clausewitz, On War Today's marketing is war, where the competition is the enemy and the objective is to win over the...

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Bibliographic Details
Main Author: Wee, Eileen
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/20175/

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