BATTLE OF THE THREE SINGAPORE LOCAL BANKS IN THE CREDIT CARD INDUSTRY: SINGAPORE LADIES CARD MARKET
'War belongs to the province of business competition, which is also a conflict of human interests and activities.' Karl von Clausewitz, On War Today's marketing is war, where the competition is the enemy and the objective is to win over the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/20175/ |