How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?

The dissertation evaluates whether there is a necessity and possibility for Fraport, operator of Frankfurt Airport, to apply a different approach to operate its duty free business, in order to improve the performance of this very important revenue stream. Due to a changing industry context, airport...

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Main Author: Kreutel, Felix
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Subjects:
Online Access:https://eprints.nottingham.ac.uk/20157/
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author Kreutel, Felix
author_facet Kreutel, Felix
author_sort Kreutel, Felix
building Nottingham Research Data Repository
collection Online Access
description The dissertation evaluates whether there is a necessity and possibility for Fraport, operator of Frankfurt Airport, to apply a different approach to operate its duty free business, in order to improve the performance of this very important revenue stream. Due to a changing industry context, airports have to rethink the role of airport retailing within their organisation and, in particular, have to thoroughly scrutinise their approach to operating the duty free business. With respect to this, the view of international airport retail experts constitutes the basis for identifying the required resources, for assessing retailing as a core competence and for evaluating the consequences for the operation model that is applied to manage the duty free business. The author suggests that there is a mutual causal relation between airport's development of retail competence and the self-operation model of the duty free business. Whether such an approach is successful or not, significantly depends on the organisation's resource base, its reason to be and its cultural reality. Therefore, in seeking to reach a comprehensive notion of the strategic decision - how to operate the duty free business - the dissertation investigates the influence of the airport's reason to be and Fraport's cultural reality. Finally, it draws a conclusion with regard to whether there is a strategic logic for an airport-owned retail model and whether this is in harmony with the cultural reality at Fraport.
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spelling nottingham-201572017-12-29T20:38:06Z https://eprints.nottingham.ac.uk/20157/ How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport? Kreutel, Felix The dissertation evaluates whether there is a necessity and possibility for Fraport, operator of Frankfurt Airport, to apply a different approach to operate its duty free business, in order to improve the performance of this very important revenue stream. Due to a changing industry context, airports have to rethink the role of airport retailing within their organisation and, in particular, have to thoroughly scrutinise their approach to operating the duty free business. With respect to this, the view of international airport retail experts constitutes the basis for identifying the required resources, for assessing retailing as a core competence and for evaluating the consequences for the operation model that is applied to manage the duty free business. The author suggests that there is a mutual causal relation between airport's development of retail competence and the self-operation model of the duty free business. Whether such an approach is successful or not, significantly depends on the organisation's resource base, its reason to be and its cultural reality. Therefore, in seeking to reach a comprehensive notion of the strategic decision - how to operate the duty free business - the dissertation investigates the influence of the airport's reason to be and Fraport's cultural reality. Finally, it draws a conclusion with regard to whether there is a strategic logic for an airport-owned retail model and whether this is in harmony with the cultural reality at Fraport. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/20157/1/06MBAlixfk1.pdf Kreutel, Felix (2006) How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport? [Dissertation (University of Nottingham only)] (Unpublished) airport retailing duty free operation model self-operation
spellingShingle airport retailing
duty free
operation model
self-operation
Kreutel, Felix
How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title_full How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title_fullStr How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title_full_unstemmed How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title_short How to operate the duty free business in future? Is there a strategic logic of an airport-owned retail model? And if so, is this contradicted by cultural realities at Fraport?
title_sort how to operate the duty free business in future? is there a strategic logic of an airport-owned retail model? and if so, is this contradicted by cultural realities at fraport?
topic airport retailing
duty free
operation model
self-operation
url https://eprints.nottingham.ac.uk/20157/