Competing for the Market - Competitive Strategy for a Small-and-Medium sized
Enterprise in the Barcode Labeling Software Industry

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Competing for the Market - Competitive Strategy for a Small-and-Medium sized Enterprise in the Barcode Labeling Software Industry

The barcode label printing software industry in the South East Asia region is facing a fierce competition where efforts are concentrated on how markets are divided between competitors rather than how to grow them faster. Majority of competitors are already present in this moderate growth market. As...

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Bibliographic Details
Main Author:	Chew, Sing Khie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/20124/

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