Competing for the Market - Competitive Strategy for a Small-and-Medium sized Enterprise in the Barcode Labeling Software Industry
The barcode label printing software industry in the South East Asia region is facing a fierce competition where efforts are concentrated on how markets are divided between competitors rather than how to grow them faster. Majority of competitors are already present in this moderate growth market. As...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/20124/ |