Application of the Unified Theory of Acceptance & Use of Technology to Internet Banking
Developing propositions for Internet account management is very costly, especially with irrefutable evidence that consumers don't abandon traditional channels, dormancy rates of 50%, and decreasing loyalty. Despite transactional costs savings hyped at 98%-99% of branch costs the return on inve...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20114/ |