Differentiation of service offerings to corporate clients:
theory and implications
for a medium-sized Belarusian bank

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Differentiation of service offerings to corporate clients: theory and implications for a medium-sized Belarusian bank

In this dissertation, the problem of differentiation of service offerings to corporate clients is considered from the marketing perspective where the main focus put on understanding of customers’ needs. Those issues are researched and analysed for the case of a medium-sized Belarusian bank pursu...

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Bibliographic Details
Main Author:	Burakov, Vladimir
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Subjects:	marketing differentiation banking service offerings
Online Access:	https://eprints.nottingham.ac.uk/20112/

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