Differentiation of service offerings to corporate clients: theory and implications for a medium-sized Belarusian bank
In this dissertation, the problem of differentiation of service offerings to corporate clients is considered from the marketing perspective where the main focus put on understanding of customers’ needs. Those issues are researched and analysed for the case of a medium-sized Belarusian bank pursu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2005
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| Online Access: | https://eprints.nottingham.ac.uk/20112/ |