Retaining committed customers for a consumer bank: A study across search-experience-credence products
Researchers have discussed relational bonds that enhance customer commitment in different industries; however few of them specifically focus on the consumer-banking sector. In order to fill the gap, the study aims to investigate the impact of the three levels of the relational bonds; financial, soci...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2005
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| Online Access: | https://eprints.nottingham.ac.uk/20108/ |