Branding & Organizational Performance

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Branding & Organizational Performance

Marketers, business strategists and investors commonly believe that organizations with strong brands with high employee buy-in perform better than those with weaker brands. This belief affects the way managers view their organizations and develop their strategies today. The aim of this research was...

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Bibliographic Details
Main Author:	Wissett, John Spencer
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/20105/

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