Branding & Organizational Performance
Marketers, business strategists and investors commonly believe that organizations with strong brands with high employee buy-in perform better than those with weaker brands. This belief affects the way managers view their organizations and develop their strategies today. The aim of this research was...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/20105/ |