Relationship Marketing in Professional Services

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Relationship Marketing in Professional Services

This research examines relationship marketing within professional services in general and architectural services in particular. The architectural industry in professional services has received little attention from researchers and represents a significant gap in the marketing literature on relations...

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Bibliographic Details
Main Author:	Bains, Nimrita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/20102/

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