Relationship Marketing in Professional Services
This research examines relationship marketing within professional services in general and architectural services in particular. The architectural industry in professional services has received little attention from researchers and represents a significant gap in the marketing literature on relations...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/20102/ |