Relationship Marketing in Professional Services:
A Case Study of Architectural Practice

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Relationship Marketing in Professional Services: A Case Study of Architectural Practice

Relationship Marketing has stimulated considerable interest as a new marketing paradigm in both the business and the academic worlds. This thesis contributes to the discussion by providing an analysis of the relationship formation process in professional services' with particular reference to a...

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Bibliographic Details
Main Author:	Kilpady, Nikhil
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/20027/

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