Relationship Marketing in Professional Services: A Case Study of Architectural Practice
Relationship Marketing has stimulated considerable interest as a new marketing paradigm in both the business and the academic worlds. This thesis contributes to the discussion by providing an analysis of the relationship formation process in professional services' with particular reference to a...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
|
| Online Access: | https://eprints.nottingham.ac.uk/20027/ |