Marketing Expansive Strategies of Scotch Whisky in China Market: A Challenger's perspective
"Love makes the world go round? Not at all. Whisky makes it go round twice as fast!" Compton Mackenzie wrote in the book - " Whisky Galore". Being famously called the "water of life", Scotch whisky has been the world's leading spirit drink and outsells every other...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2005
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| Online Access: | https://eprints.nottingham.ac.uk/20008/ |