Understanding the destination choice: a study of the Chinese long-haul outbound tourists

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Understanding the destination choice: a study of the Chinese long-haul outbound tourists

Among tourism decision making studies, choice heuristics are barely explored. Choice heuristics are a set of rules decision makers use to process information about their choice criteria. The types of rules applied in the process can make a substantial difference to eventual outcomes, which for touri...

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Bibliographic Details
Main Author:	Li, Chunxiao
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/14608/

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