Understanding the destination choice: a study of the Chinese long-haul outbound tourists
Among tourism decision making studies, choice heuristics are barely explored. Choice heuristics are a set of rules decision makers use to process information about their choice criteria. The types of rules applied in the process can make a substantial difference to eventual outcomes, which for touri...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/14608/ |