Strategies, market orientation and capabilities: business performance perspectives from Pakistan, a developing market economy

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Strategies, market orientation and capabilities: business performance perspectives from Pakistan, a developing market economy

The aim of this thesis is to study, in the context of a developing market economy, the relationship of Marketing Orientation, Strategic Orientation as well as marketing capabilities with business performance, individually as well as simultaneously and compare these with the proposed relationships su...

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Bibliographic Details
Main Author:	Azhar, Sarwar Mehmood
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Business planning success in business Pakistan marketing planning.
Online Access:	https://eprints.nottingham.ac.uk/13271/

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