Strategies, market orientation and capabilities: business performance perspectives from Pakistan, a developing market economy
The aim of this thesis is to study, in the context of a developing market economy, the relationship of Marketing Orientation, Strategic Orientation as well as marketing capabilities with business performance, individually as well as simultaneously and compare these with the proposed relationships su...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/13271/ |