Simulating customer experience and word-of-mouth in retail: a case study
Agents offer a new and exciting way of understanding the world of work. In this paper we describe the development of agent-based simulation models, designed to help to understand the relationship between people management practices and retail performance. We report on the current development of our...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Sage
2010
|
| Online Access: | https://eprints.nottingham.ac.uk/1287/ |