The role of neutralisation in consumers' ethical decision-making
Consumers often behave in ways that are in apparent contradiction to their expressed ethical concerns (e.g. Carrigan and Attalla, 2001). In light of this, it is imperative that theories of consumer's ethical decision-making explain the ways in which people justify these acts to themselves and o...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/12844/ |