Customer participation in value creation in internet-based self-service technology (ISST) environment

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Customer participation in value creation in internet-based self-service technology (ISST) environment

Recent developments in the literature central to the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined and perceived by the customer through use or `value-in-use' which directly highlights the impo...

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Bibliographic Details
Main Author:	Mohd Any, Amrul Asraf
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2011
Subjects:	Consumer satisfaction electronic commerce service industries automation
Online Access:	https://eprints.nottingham.ac.uk/12716/

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