Customer participation in value creation in internet-based self-service technology (ISST) environment
Recent developments in the literature central to the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined and perceived by the customer through use or `value-in-use' which directly highlights the impo...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/12716/ |