An empirical analysis of competitive advantage in UK retailing: impact of the extended RBV on the marketing channel for white goods
This dissertation accomplishes several tasks. First it surveys the literature in the resource-base theory of a firm and retailing for establishing the vital links necessary for firm heterogeneity in the retail channel for white goods. The review depicts not only the various dimensions of the concept...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2002
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| Online Access: | https://eprints.nottingham.ac.uk/11240/ |