Services advertising effectiveness:
an investigation into means-end chain connectivity and consumer visualisation of services

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Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services

The services advertising literature has called for additional studies of the type of tangible cues and advertising appeal that reduce the intangibility of services. This research proposes that the display of service attributes, as tangible cues, that consumers can easily link to personal values in s...

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Bibliographic Details
Main Author:	Leong, Vai Shiem
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/10815/

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