Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services
The services advertising literature has called for additional studies of the type of tangible cues and advertising appeal that reduce the intangibility of services. This research proposes that the display of service attributes, as tangible cues, that consumers can easily link to personal values in s...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/10815/ |