CRM adoption and its impact on organisational performance

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CRM adoption and its impact on organisational performance

Customer Relationship Management (CRM) which aims at enabling organisations to realize a customer focus is believed to be useful and has risen to the agenda of many organisational strategies. It can be seen as an approach to marketing that has its origins in Relationship Marketing (RM). In Hong Kong...

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Bibliographic Details
Main Author:	Law, Ka Yee
Format:	Thesis (University of Nottingham only)
Language:	English English English English English English English English English English English English English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/10787/

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